The Evolution of Web Traffic Metrics: From Alexa to SimilarWeb
In the ever-evolving landscape of the internet, staying ahead of the curve is essential, especially when it comes to measuring website traffic. For years, Alexa.com was the go-to platform for gauging a website’s popularity and performance. However, times have changed, and as we enter 2023, SimilarWeb has taken over the traffic measurement industry, leaving us with valuable insights into the future of web analytics. The End of an Era: Farewell Alexa.com On May 1, 2022, the digital world bid farewell to Alexa.com. For many, this…