Website Traffic Quality Score

Move the sliders to match the metrics from your analytics platform and press
Calculate Score. The tool will estimate the engagement quality of your
website and generate a score from 0 to 100.

For many years, Alexa Rank was the most recognized public traffic metric on the internet. Website owners, advertisers, and marketers used it as a quick way to measure a site’s popularity and compare it with others.
That era is now long gone.

The End of Alexa.com

Amazon officially retired Alexa.com on May 1, 2022, closing the book on one of the most familiar names in web traffic history. For a long time, Alexa Rank was the standard public reference point for estimating website popularity and visibility online.

Many website owners paid close attention to their Alexa position because it was widely recognized by advertisers, partners, and buyers. But the web changed, traffic measurement evolved, and Alexa eventually became part of internet history.

From Alexa Rank to SimilarWeb

After Alexa disappeared, SimilarWeb became the closest modern equivalent.

SimilarWeb now serves as one of the main third party platforms for estimating website traffic, engagement, referral sources, audience geography, and overall ranking visibility. In practical terms, it fills much of the role Alexa once held, but with a broader and more modern data model.

SimilarWeb Rank Improvement Service

Just because Alexa is gone does not mean traffic measurement disappeared. It only shifted to a newer platform.

Today, the focus is on SimilarWeb rank improvement and traffic profile development. The goal is simple: improve the external traffic signals that SimilarWeb uses to evaluate websites, helping strengthen estimated traffic, engagement patterns, and overall ranking position.

This service builds on long term experience working with traffic behavior, ranking patterns, and external measurement systems going back to the Alexa Rank era.

If you are interested in improving your SimilarWeb traffic profile, learn more here:

SimilarWeb Traffic Improvement